Size Matters: B2B Marketing

When it comes to strategizing for your business, size matters. Creating a comprehensive marketing plan that highlights the value of targeting the right market size is important. This will build an accurate B2B profile, making it easy to design targeted content which contributes to the success of your campaigns. Not to mention the impact it will have on your ROI. That’s one effective way to market.


Raising the WiFi Standard: 802.11ac

Do you remember the sound of dial-up while painfully waiting for a computer to connect to the Internet? Or when all devices required a wired connection? In the mid-1990s when the Internet first hit the “mainstream” the Institute of Electrical and Electronics Engineers (IEEE) Standards had just barely established the 802.11 standard and dial up was considered an innovative technology. Now, a quarter century later the way we use the Internet is completely different and the original 802.11 standard is a legacy.


5 Benefits of Unified Communications

On my last post I briefly talked about Unified Communications. Specifically, how a business can unify and streamline all of its communication into one powerful solution. If you are thinking about implementing Unified Communication Management in your business, it’s worth taking a deeper look into the many benefits. Here are my top 5 reasons why Unified Communications is a must in any business.   


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